Bicoastal Union Editorial has hired Melissa Lubin as Executive Producer in its New York office, where she will be heading up new initiatives and pursuing expanded business opportunities for the company. Prior to joining Union, Lubin spent four years as Executive Producer at Beast Editorial NY, a division of Deluxe Entertainment Services, Inc. As part of this structural realignment, Partner Caryn Maclean now takes on the title of Managing Director.

“I have always had immense respect for Union,” Lubin said. “The high caliber of its work combined with the sterling reputation of the people at the company really attracted me.” She added that the company’s forward-thinking vision is appealing. “In addition to award-winning spot work, Union has its eyes on the future, pursuing more docu-series and other interesting projects,” she said. “What they’ve done via Union Entertainment Group with regard to originating content is quite impressive.”

“Melissa has steadily worked her way up in this industry, building a great reputation in the process,” said Partner/NY Managing Director Caryn Maclean. “I was looking for a partner and collaborator and I’ve found that in Melissa. I have every confidence that her skill and ability will instantly be recognized by our creative partners as well!”